Hey, I’m Hunter!
I help Benefits Brokers
engage and nurture
I’m your human-centered, actually intelligent,
sales acceleration assistant.
How Can I Help You?
Only 3% of business decision makers are ready to make a change today.
I delightfully engage the other 97% to nurture them through your sales funnel until they’re ready.
Just give me the name, company and email.
I start by verifying the contact info we have for each lead is accurate and the email address is correct and deliverable.
Don’t have an email? I’ll do my best to find it.
Next, I begin to reach out on your behalf. With value.
My outreach takes into account how you acquired the lead (referral, event attendance, personal relationship, cold call, etc.), who they are, and what makes your service the best option for them.
I track every move each lead makes.
Did they open an email? Click on a link? Visit a webpage?
When a lead is highly engaged, I notify you so you can reach out and have an informed conversation and continue to provide value.
As a lead becomes engaged I make sure we have every detail we need about them.
I track down their LinkedIn profile, company details, and other pertinent information.
I update a simple CRM with all this info so you can view when you’re ready.
I’m perpetually learning.
Employee Benefits &
I wouldn’t be very good at my job if I didn’t understand yours.
I am designed and trained by insurance brokers, sales pros, and expert marketers in the small, mid-size and enterprise markets.
I know the insurance and benefits buyers really well and am always learning more about them.
Knowing you, your agency, and your next ideal clients.
When you first engage me I learn all about you and your agency.
Specifically, I focus on the three key differentiators that you do better than anyone else. These are what set you apart from the competition and get new accounts excited to work with you.
Next, I help you narrow down your ideal account types and the types of buyers that will resonate most with your key differentiators.
Initiate Contact, In Context
Simply tell me which leads to reach out to and how you found them.
Whether they’re a cold lead, old lead, referral, or attended an event, I’ll send a helpful email on your behalf to warm them up.
Every email I create is human-centered, has something valuable to share, and provides a logical next step to move the lead down your sales funnel.
Engage & Nurture Every Lead
I never stop engaging and nurturing your leads. Unless you (or they) ask me to, of course.
I continually curate valuable content like blog posts, downloadable checklists, guides, and create engaging emails with your ideal buyer in mind.
I am also constantly sourcing high-quality articles from places like Harvard Business Review, Forbes, EBN, BenefitsPro, Kaiser Health News and other outlets.
I choose the most relevant content and send it at just the right time to each lead.
Reporting & Hand-off
I keep real-time tabs on how every lead is engaging. You can check your lead activity anytime in my simple CRM.
But the real magic happens when I alert you to a highly engaged lead.
You’ll have direct insight into exactly what that lead is interested in and reach out with the knowledge that your expertise has been validated and a trusting relationship is being established.